My M&M's Party City Endcap
Client: Masterfoods USA Inc., Hackettstown, NJ
Product(s) Promoted: 21 specially colored M&M's
Distribution: Party City National Stores
Number of Stores: 300
Production Run Quantity: 300
Introduction: May 2007
Intended Duration: 2 years
Dimensions (H x W x D): 72" x 30" x 12"
Weight: 50 lbs.
Budget Category (U.S.): $251 - $300