"Hulk" Lobby Display
Client: Universal Studios
Country of Production: United States
Country of Placement: United States & Europe
Intended Length of Use: 2 months
Producer: Drissi Creative Studios
Unit Cost: Over $1,000
Production Date: 4/25/2008
Production Run Quantity: 220
Objectives: This spectacular display serves to increase brand awareness by capitalizing on the market value of the iconic image of the Hulk character. The 3-D design increases visibility and attracts the consumer to get a closer look.