Specialty Retailer

Client: Skechers USA, Manhattan Beach, CA
Product(s) Promoted: Skechers Kids Shoes
Distribution: Footwear Stores
Number of Stores: 800
Production Run Quantity: 2,400
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 15" x 42" x 5"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50
Producer: Rapid Displays, Union City, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Michaels, Dallas, TX
Product(s) Promoted: Gift cards, gift tins and envelopes
Distribution: Michaels
Number of Stores: 200
Production Run Quantity: 200
Introduction: November 2006
Intended Duration: Holiday season
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 32 lbs.
Budget Category (U.S.): $101 - $150
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Nair Pretty Cream and Spray Hair Remover
Distribution: Drugstores, Health Stores
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 66" x 14" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $26 - $50

Client: Commonwealth Brands Inc., Bowling Green, KY
Product(s) Promoted: Cigarettes
Distribution: Primarily tobacco outlets and gas stations, but some CVS drugstores and c-stores
Number of Stores: 5,000
Production Run Quantity: 10,000
Introduction: May 2007
Intended Duration: 6-9 months
Dimensions (H x W x D): 21" x 6" x 13"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10

Client: Procter & Gamble Co., Cincinnati, OH
Product(s) Promoted: Duracell AA8 Special Pack (Free Earbuds)
Distribution: Drugstores, Mass Merchants, Supermarkets, Specialty
Number of Stores: 56,000
Production Run Quantity: 56,000 displays; 2.3mm packs
Introduction: May 2007
Intended Duration: 2-3 months
Dimensions (H x W x D): 60" x 24" x 42"
Weight: 25 lbs.
Budget Category (U.S.): $26 - $50

Client: Candle-lite, Cincinnati, OH
Product(s) Promoted: Candle-lite's Willow Lane Candle collection
Distribution: Specialty stores nationwide
Number of Stores: 180
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 2 years
Dimensions (H x W x D): 78" x 18" x 18"
Weight: 75 lbs.
Budget Category (U.S.): $401 - $450

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Premium Timberland Boot
Distribution: Specialty urban footwear retailers
Number of Stores: 107
Production Run Quantity: 117
Introduction: June 2006
Intended Duration: 2 years
Dimensions (H x W x D): 60" x 18" x 18"
Weight: 75.4 lbs.
Budget Category (U.S.): $701 - $750

Client: Raymarine Inc., Merrimack, NH
Product(s) Promoted: Raymarine LifeTag
Distribution: Specialty stores
Number of Stores: 1,055
Production Run Quantity: 1,055
Introduction: August 2006
Intended Duration: One year
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Cybershot phones
Distribution: Nationwide wireless retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 12" x 25" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?