Specialty Retailer

Client: Innovi Technologies Ltd., Hong Kong, China
Product(s) Promoted: Bluetooth Headsets and Devices
Distribution: Wireless Dealers
Number of Stores: 500
Production Run Quantity: 500
Introduction: July 2006
Intended Duration: Permanent
Dimensions (H x W x D): 28" x 16" x 4"
Weight: 1 lb.
Budget Category (U.S.): $26 - $50

Client: TimberTech, Wilmington, OH
Product(s) Promoted: Composite privacy fencing
Distribution: Fencing Showrooms
Number of Stores: 200
Production Run Quantity: 200
Introduction: May 2006
Intended Duration: 1-2 years
Dimensions (H x W x D): 25" x 29" x 8"
Weight: 30 lbs.
Budget Category (U.S.): $51 - $100
Producer: TimberTech, Copley, OH

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Periscope, Minneapolis, MN
Product(s) Promoted: Arctic Cat ATV's
Distribution: Arctic Cat Dealers
Number of Stores: 3,100
Production Run Quantity: 3,100
Introduction: April 2007
Intended Duration: 5 months
Dimensions (H x W x D): 74" x 54" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Paramount / Dreamworks Home Video, Los Angeles, CA
Product(s) Promoted: DVDs
Distribution: Kmart, Suncoast, Circuit City
Number of Stores: 14,000
Production Run Quantity: 15,000
Introduction: February 2007
Intended Duration: 1 week
Dimensions (H x W x D): 72" x 28" x 22"
Weight: 15 lbs.
Budget Category (U.S.): $6 - $10

Client: American Sporting Goods/AVIA, Aliso Viejo, CA
Product(s) Promoted: New line of running performance atheletic shoes
Distribution: Nationwide, speciality running and sports stores
Number of Stores: 85
Production Run Quantity: 85
Introduction: 3/23/07
Intended Duration: 1-3 years
Dimensions (H x W x D): 74" x 23" x 23"
Weight: 88 lbs.
Budget Category (U.S.): $801 - $850 (display only)
Producer: Cornerstone Display Group, San Fernando, CA

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Client: Sanford North America, Chicago, IL
Product(s) Promoted: Prismacolor colored pencils, Art Stix and other graphite/drawing materials
Distribution: Independent art, craft and hobby stores
Number of Stores: 350
Production Run Quantity: 350
Introduction: October 2006
Intended Duration: 3-5 years
Dimensions (H x W x D): 25" x 26" x 10"
Weight: 20 lbs.
Budget Category (U.S.): $151 - $200

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Cadion & Trailscape Footwear Launch Set
Distribution: Sports Specialty Retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: July 2006
Intended Duration: 1 month
Dimensions (H x W x D): 9" x 12" x 6"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50

Client: InSinkErator, Racine, WI
Product(s) Promoted: InSinkErator faucets, disposal, push-starters
Distribution: Upscale designer kitchen showrooms
Number of Stores: 55
Production Run Quantity: 55 first run
Introduction: March 2007
Intended Duration: 1 year
Dimensions (H x W x D): 40" x 30" x 17"
Weight: 125 lbs.
Budget Category (U.S.): $501 - $550

Client: Church & Dwight Co., Inc., Princeton, NJ
Product(s) Promoted: Nair Sensitive Hair Remover
Distribution: Drugstores/Health stores
Number of Stores: 1,500
Production Run Quantity: 1,500
Introduction: March 2007
Intended Duration: 3-5 weeks
Dimensions (H x W x D): 61" x 14" x 16"
Weight: 22 lbs.
Budget Category (U.S.): $16 - $25

Client: Respironics, Murrysville, PA
Product(s) Promoted: Opti Life Sleep Apnea Masks
Distribution: Domestic and international sleep clinics
Number of Stores: Not available
Production Run Quantity: 15,000
Introduction: December 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25