Snacks

Product: Salty snacks line
Number of displays: 10,000
P-O-P companies: Packaging Corp. of America, Evanston (manufacture); DeForest Associates, Elmhurst, both of Ill. (graphics)
Distribution: Supermarkets and other stores where snack products are sold
Introduction: January 1993
Duration: Promotional
Construction: Corrugated
A Keebler spokesman says "close to 10,000" displays were shipped out to supermarkets and other stores during a national promotion.

Stone Display Group
Pepperidge Farm Inc.
Paper: Floorstands, Endcaps and Sidekicks

Product: Kid's Pack Goldfish crackers
P-O-P company: Stone Container Corp., Richmond, Va.
Distribution: Independent grocery stores and c-stores
Introduction: February 1993
Duration: Temporary
Construction: Corrugated
An aquarium-like dump bin is home to 100 Goldfish in appropriately shaped packaging.

Cannon Equipment Co.
Target Stores
Metal/Wire: Fixtures

Client: Sara Lee/Douwe Egberts
Product: Duyvis brand nuts and snacks
P-O-P company: The Howard Marlboro Group Worldwide, New York
Introduction: April 1992
Construction: Sheet metal with shelves of metal and wire. Injection-molded dividers and plastic extrusions. Graphics can be inserted into the sheet-metal header.
Comments: The design offers a retailer flexibility in snack merchandising. Any number of modules can be used to make an in-line category management system, allowing the section to conform to individual store floor plans.

Client: R.W. Frookie
Product: Cookies
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Introduction: November 1992
Construction: Injection-molded, medium-impact styrene legs and trays; injection-molded K-resin dump bin panels; one-color, rubber-plate printed corrugated skirt; die-cut styrene; foam stick; silkscreening; and a five-color, litho-mounted sign to B-flute corrugated.

Type: End-aisle floorstand
Product: Nabisco cookies and crackers
Client: Nabisco Brands Inc.
P-O-P company: Conocraft Displays, Sussex, N.J.
Construction: Swedged metal tubes (shelf supports); wax dipping (internal partitions and base, bottom edge); UV inks (printed corrugated cardboard pieces); test corrugated cardboard (internal structure); hand gluing (multi-ply rigid panels)
Introduction: July 1992
Comments: The display was manufactured to last a minimum of three months.