Snacks

Products: All Keebler products
Number of displays: 100
P-O-P companies: Genesis Creative Group Inc. (design and marketing services), Grand Rapids, Mich.; Aerostar International (manufacture), Sioux Falls, S.D.
Distribution: Mass merchants, drug stores and supermarkets
Introduction: May 1993
Duration: Itinerant
Construction: Vinyl-coated nylon (tree); molded-rubber compound (Ernie's face); voice box with light sensor

Frito-Lay Snag-a-Bag Fun Center
Mechtronics

Product: LU cookies
Number of displays: 850
P-O-P company: Western Packaging & Display Corp., Novato, Calif.
Distribution: Supermarkets
Introduction: October 1993
Duration: Promotional
Construction: Corrugated
Even if LU cookies don't go down in history, at least a few historic sites will, thanks to Mother's promotion that provides some much-needed restoration to landmarks, while offering upscale consumers big savings with bed-and-breakfast inns.

Product: Chocolate Chip Cookie Cones
Number of displays: 2,000 posters; 5,000 cookie jars
P-O-P companies: Robert Peters (design), Plymouth, Minn.; Concepts Plus (cookie jars); Nordic Press (mobiles); and Color Express (posters, static clings, table tents), all of Minneapolis
Distribution: Ice cream shops, restaurants and theme parks
Introduction: March 1993
Duration: Temporary
Selbak's is using a variety of P-O-P to convert consumers of ice cream cones to its Chocolate Chip Cookie Cones, including a static cling history of the cone.

Product: Salty snacks line
Number of displays: 10,000
P-O-P companies: Packaging Corp. of America, Evanston (manufacture); DeForest Associates, Elmhurst, both of Ill. (graphics)
Distribution: Supermarkets and other stores where snack products are sold
Introduction: January 1993
Duration: Promotional
Construction: Corrugated
A Keebler spokesman says "close to 10,000" displays were shipped out to supermarkets and other stores during a national promotion.

Stone Display Group
Pepperidge Farm Inc.
Paper: Floorstands, Endcaps and Sidekicks

Product: Kid's Pack Goldfish crackers
P-O-P company: Stone Container Corp., Richmond, Va.
Distribution: Independent grocery stores and c-stores
Introduction: February 1993
Duration: Temporary
Construction: Corrugated
An aquarium-like dump bin is home to 100 Goldfish in appropriately shaped packaging.