Snacks

Product: Cookies and crackers for kids
P-O-P companies: East-West Creative Inc. (design), New York; Tim-Bar Metro/Oxford Innovations (production), Englewood Cliffs, N.J.
Distribution: Supermarkets
Introduction: August 1998
Duration: Temporary
Construction: Corrugated
Last year's successful co-branded Cool School Bus sweepstakes program from Nabisco has been expanded this fall with a redesigned school bus floor display driving sales.

Conocraft A Creative Solutions Group Co.
Nabisco Biscuit Co.

TLP
Frito-Lay Inc.
Comments: The goal of this display program was to pick up on "summer fun" imagery and to give the retailer an opportunity to cross-merchandise other seasonal items. The units were designed so they could fit into nearly any area within a store.

History and Successful Distribution Keep Keebler Firmly Planted in P-O-P and Merchandising.