Snacks

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: WOW! salty snacks
Objective: To introduce its new product line of salty snacks that are processed with the no-fat "Olestra" cooking oil, Frito-Lay needed a perimeter merchandiser to augment its in-line merchandising program. The unit had to have strong logo recognition and offer consumer information/education about the product and its benefits. It was designed to be freestanding so it could be placed anywhere in a supermarket.
Introduction: February 1998

Client: Nabisco Biscuit Co., East Hanover, N.J.
Producer: Conocraft, Sussex County, N.J.
Marketing Objective: A visually impactful, compact display was designed to gain incremental placement and promote sales of a special holiday promotional package.

Product: Planet Lunch Packs
Number of displays: 20,000
P-O-P companies: Tracy Locke Promotions (design), Dallas; Rock Island Displays (manufacture), Milan, Ill.
Distribution: Supermarkets and mass merchants
Introduction: January 1998
Duration: Semipermanent
Construction: Corrugated, plastic
Frito-Lay's Planet Lunch Program includes this semipermanent display. It was designed to entice children looking for lunchtime snacks in supermarkets and mass merchants.

Client: Frito-Lay Inc., Plano, Texas
P-O-P Company: DCI Marketing, Milwaukee
Division: Permanent, Snacks, Cookies and Crackers
Objective: This merchandiser brings new cross-merchandising opportunities to Frito-Lay's line of salsa and salty snacks. The display's permanency helped Frito-Lay capture additional space in targeted supermarket areas near the beverage aisle and cooler vaults.

Client: Nabisco, East Hanover, N.J.
Producer: Oxford Innovations. Division of Tim-Bar Corp., Hanover, Pa.
Marketing Objective: The 1996 Holiday House was designed to increase consumer takeaway during a key consumption time period. Sales were up 12 percent in stores that had both the Holiday House and end aisle displays. The cookie and cracker category turns were 8 percent faster in stores that had the Holiday House.