Snacks

Client: Nabisco USFG Merchandising Dept., Parsippany, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Marketing Objective: The client wanted to re-engineer its standard unit to make it easier to set up, to be more cost-effective and to hold 18 cases of product on pegs and 14-1/2 cases in the dump bin.

Client: Goodmark Foods Inc., Raleigh, N.C.
Product Promoted: Fire Cracker red hot sausage
Objective: To reposition an existing product utilizing the marketer's affiliation with NASCAR and a thematic design to gain more placement in convenience stores.
Introduction: March 1999
Producer: Triangle Display Group, Philadelphia

Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space.

Client: Texaco, Houston
Products Promoted: Snacks, hot foods, coffee, fountain drinks and dairy products
Objective: The perimeter valance, graphic plaques, tri-visions, snack towers and cash wrap all work with gondola toppers and other accessories to create a warmer, more inviting environment inside the gas station.
Introduction: March 1998
Construction/Materials: Acrylic, Gatorfoam, screen printing, metal fabricating
P-O-P Company: Darko Co., Cleveland

Client: Goodmark Foods Inc., Raleigh, N.C.
Products Promoted: Slim Jim snacks
Objective: To help communicate the brand at the P-O-P. The unit is designed to look like the product and holds Giant Slim, the company's large size stick.
Introduction: June 1999
Construction/Materials: Tin
P-O-P Company: Olive Can, Elgin, Ill.

Client: Frito-Lay Inc., Piano, Texas
Distribution: Supermarkets, mass merchants
Size of Run: 8,600
Producer: Inland Consumer Packaging and Displays, Indianapolis
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To design a promotional vehicle that targets the 18- to 35-year-old demographic to help move more Tostitos Restaurant Style chips and dips. The display needed to incorporate the Tostitos Fiesta Bowl theme and be modular and shoppable from three sides.

Client: Nabisco/The Planters Co., East Hanover, N.J.
Distribution: Supermarkets
Size of Run: 10,000
Producer: U.S. Display Group, Newark, NJ
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To create awareness for the "Win a Chevy" promotion and stimulate purchases of the product. The display had to set up quickly and easily.