Produce

Product: Kids' meals
Number of displays: 5,200
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: All Pizza Hut dine-in restaurants
Introduction: Nov. 1991
Construction: Laminated cardboard
Displays designed to go over a "Wait To Be Seated" sign are popular because they require no assembly.

Product: Kids meals
Number of displays: 5,200
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: All Pizza Hut dine-in restaurants
Introduction: Nov. 1991
Construction: Laminated cardboard
Pizza Hut is using a display to sell its recently introduced kids meals, which the company calls a natural combination.

Product: Coca-Cola soft drinks/McDonald's food products
Number of displays: 230
Average unit cost: Less than $30
P-O-P company: Cornerstone Products, Norcross, Ga.
Distribution: McDonald's restaurants
Introduction: May 1991
Duration: Semi-permanent to permanent
Construction: Thermal-Cor; color transparencies
Lightweight translights are lit by existing light fixtures, and offer McDonald's restaurants an additional medium to display products in a pictorial fashion.

Advertiser: McDonald's Corp., Oak Brook, IL
Producer: Marketing Displays International, Farmington Hills, MI
Objective: To invent a means of displaying large banners as neatly as possible (without sags, tears, etc.) while enabling fairly simple advertising updates.

Patent: 4,817,316
Issued: April 4, 1989
Inventor: Robert E. Walker, Westchester, IL
This changeable copy sign assembly is made up of several wafers, each bearing a single indicium on a relatively opaque background. The wafers and a backing strip are removably retained to a face plate of the assembly at an elongated, window-like opening, and the backing strip is composed of opaque markings for preventing the leakage of light between adjacent wafers.