Produce

Product: Roy Rogers Restaurants Kids Meals
Number of displays: 700
P-O-P company: Selling Solutions Inc. (design); Print Directions (printing), both of Atlanta
Distribution: Roy Rogers Restaurants
Introduction: February 1993
Duration: Promotional
Construction: Die-cut chipboard mounted with enamel text
Luring children by appealing to their taste buds and desire to collect the popular Treasure Trolls, Roy Rogers Restaurants is increasing sales of its Kid's Meals.

Client: Thumann's Deli Meats
Product: Deli meats
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Introduction: September 1992
Construction: Laminated wood-core frames, Melamine, glass, polystyrene, silkscreen printing, mirroring (silvering) and Perma Coat chalkboard surface.

McDonald's Batman Stand-up
Rapid Mounting & Finishing

Product: Kids meals
Number of displays: 5,200
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: All Pizza Hut dine-in restaurants
Introduction: Nov. 1991
Construction: Laminated cardboard
Pizza Hut is using a display to sell its recently introduced kids meals, which the company calls a natural combination.

Product: Kids' meals
Number of displays: 5,200
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: All Pizza Hut dine-in restaurants
Introduction: Nov. 1991
Construction: Laminated cardboard
Displays designed to go over a "Wait To Be Seated" sign are popular because they require no assembly.

Product: Coca-Cola soft drinks/McDonald's food products
Number of displays: 230
Average unit cost: Less than $30
P-O-P company: Cornerstone Products, Norcross, Ga.
Distribution: McDonald's restaurants
Introduction: May 1991
Duration: Semi-permanent to permanent
Construction: Thermal-Cor; color transparencies
Lightweight translights are lit by existing light fixtures, and offer McDonald's restaurants an additional medium to display products in a pictorial fashion.