Produce

Client: McDonald's, Oak Brook, Ill.
Introduction: September 2003
Size of run: 30,000
Producer: Frankel, Chicago (design); Kubin-Nicholson, Milwaukee (printing); Rapid Displays, Chicago and Union City, Calif. (mounting, finishing)
For its first worldwide campaign, McDonald's launched a core set of restaurant merchandising materials that feature people enjoying its food, tying into the theme "I'm lovin' it."