Produce

Wine in the produce department? That's what the client wanted to do with its display for sangria, in order to stimulate sales for the wine as well as high-margin produce.

• Double the product capacity. Modular side baskets hold produce to go with the boxes of wine. A rear product platform doubles the unit's capacity.
• Casters are added for movement of the display to areas in or near the produce section.

Design Data

• Producer: Display Solutions, San Rafael, Calif.
• Client: Canandaigua Wine Co.

Client: IMS-Schwarzworldwide for McDonald's, Oak Brook, Ill.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Comments: This display promotes white meat McNuggets and the "Haunted Mansion" Disney movie tie-in.

Client: Kellogg Snacks, Elmhurst, Ill.
Producer: Multi Dimensional Resources Inc., Hasbrouck Heights, N.J.
Duration: Semi-permanent
Size of Run: 450
Production Date: November 2003
Materials/Processes Used: 3/8-inch wire, 16 gauge sheet metal, Baltic birch plywood shelving, silkscreened vinyl logo
Comments: Designed to mimic the look of an upscale bakery rack, this floorstand helped Kellogg enter markets that previously hadn't carried the Carr's brand.