Produce

Retailer: Bloom
Metro Area: Washington, D.C.

Retailer: Bottom Dollar
Metro Area: Washington, D.C.

Retailer: Bristol Farms
Location: Los Angeles

Client: Burger King, Miami, FL
Product(s) Promoted: Burger King NFL Sponsorship
Distribution: Burger King
Number of Stores: 7,500
Production Run Quantity: 7,900
Introduction: August 2006
Intended Duration: 1 month
Dimensions (H x W x D): 39" x 26" x 1"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5
Producer: Wunderman Chicago, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Burger King, Miami, FL
Product(s) Promoted: Burger King Xbox 360 video games
Distribution: All Burger King restaurants in U.S.
Number of Stores: 7,500
Production Run Quantity: 7,800
Introduction: October 2006
Intended Duration: 1 month
Dimensions (H x W x D): 39" x 26" x 1"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5

Client: Wunderman, Chicago, IL
Product(s) Promoted: Burger King
Distribution: Burger King
Number of Stores: 7,800
Production Run Quantity: 7,800
Introduction: April 2007
Intended Duration: 6 weeks
Dimensions (H x W x D): 72" x 18" x 40"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Burger King, Miami, FL
Product(s) Promoted: BK Chicken Fries
Distribution: Burger King
Number of Stores: 7,900
Production Run Quantity: Confidential
Introduction: March 2007
Intended Duration: 5 weeks
Dimensions (H x W x D): 6" x 4" x 3"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5
Producer: Wunderman Chicago, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating produce manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,340
Production Run Quantity: 587,680
Introduction: October 2006
Intended Duration: 1-Day Event
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15

Client: Burger King, Miami, FL
Product(s) Promoted: Scratch and Win game with Movie Tie-In
Distribution: All Burger King restaurants in U.S.
Number of Stores: 7,500
Production Run Quantity: 7,800
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 39" x 26" x 1"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5