Burger King AOL Display
Distribution: 7,800 restaurants nationwide
Launch date: Aug. 30, 2004
Duration: Six weeks
Quantity: 7,800
Producer: Rapid Displays, Chicago
Size: 24 inches long, 40 inches wide, 72 inches high
Materials: Eighty-pound litho-printed paper mounted onto corrugated, coroplast mop guard tray with electrical wire to simulate ear phones.
Description: Stores were looking to increase traffic by offering a free AOL CD and downloads with purchase of a Whopper sandwich.