Personal Care

Product: Monday's Child soap
Number of displays: 7,500; 100,000 bags; 5,000 gift boxes
P-O-P company: C.A. Cautts Ltd. (display and gift box manufacture), London, England; Dempson Packing Ltd. (bag manufacture), Maidstone, Kent, England
Distribution: Gift and natural products stores
Introduction: February 1996
Duration: Temporary
Construction: Corrugated, 100-percent recycled fiber

Product: Keri's New Silky Smooth Formula body lotion
Number of displays: 20,000
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Introduction: January 1996
Duration: Semipermanent
Construction: Injection-molded polystyrene
A store-shelf tester for Keri's New Silky Smooth Formula body lotion was originally designed to introduce a different product.

Product: Hair, skin, bath and footcare foil packs
Number of displays: 2,000
P-O-P company: Justman Packaging & Display, City of Commerce, Calif.
Distribution: Drugstores and mass merchants
Introduction: March 1996
Duration: Permanent
Construction: Vacuum-formed, high-impact styrene
The Freeman Personal Care Center was created to house all Freeman hair, skin, bath and footcare foils.

P-O-P company: Consumer Promotions Inc.
Client: Procter & Gamble Co.
Product: Oil of Olay
Released: April 1995
The Oil of Olay Flexible Shelf System was designed to complement new package graphics. In addition to organizing the product, the display features a slide bar that can be used to change the facial "beauty shots" on the display and reveal an information panel. The interactive slide bar is spring-loaded to return to the face visual after each use. The display recently was honored with a Silver Outstanding Merchandising Achievement award.