Personal Care

Client: SmithKline Beecham Consumer Brands
Producer: Henschel-Steinau Inc.
Category: Injection-molded Plastic: Floorstand
Comments: Retailers can set up this 6-foot-tall, proportional enlargement of a toothbrush in five minutes. The toothbrush section is shipped in two snap-together halves plus a base. Injection-molded styrene was used to ensure structural integrity and stability. The raised bump on the handle was vacuum-formed and preattached to the handle's understructure.

Product: Logics Coloreserve System
Number of displays: 1,000 floorstands; 3,000 shelf organizers
P-O-P company: Display Masters, Whitestone, N.Y.
Distribution: Upscale salons
Introduction: May 1994
Duration: Permanent
Construction: Laminated wood, injection-molded plastic, brass-plated metal (floorstand); injection-molded plastic, brass-plated metal (shelf organizer); silkscreened, hot stamped, injection-molded plastic (shelf tags)

Bain de Soleil Units Appeal to More Retailers

Product: Professional hair care products
Number of displays: 2,500
P-O-P company: Ruszel Woodworks Inc., Benicia, Calif.
Distribution: Hair salons
Introduction: February 1994
Duration: Permanent
Construction: Medium-density fiberboard (body); acrylic (shelves); white fiberboard (header); pine (supports)

Client: Laboratoires Pharmygiene
P-O-P company: Graphic PLV/Cryslal PLV
Category: Floor Display/Hygiene & Health

Client: Laboratoire Goupil
P-O-P companies: Liner Industrie (manufacture); Media 6-RS (design)
Category: Counter Display/Hygiene & Health

Client: Elida-Gibbs-Faberge
P-O-P company: Marie-Laure PLV
Category: Large Distribution/Cosmetics & Perfume