Personal Care

P-O-P company: Consumer Promotions Inc.
Client: Procter & Gamble Co.
Product: Oil of Olay
Released: April 1995
The Oil of Olay Flexible Shelf System was designed to complement new package graphics. In addition to organizing the product, the display features a slide bar that can be used to change the facial "beauty shots" on the display and reveal an information panel. The interactive slide bar is spring-loaded to return to the face visual after each use. The display recently was honored with a Silver Outstanding Merchandising Achievement award.

Herbal Essences Family of Displays
Henschel-Steinau Inc.

Gillette Series Launch Floorstand
Markson, Rosenthal & Co. (International)

Mentadent Mouthwash 10-ounce, 72-piece Floor Display
Advertising Display Co.

E.L.I.T.E. Dental Program
Thomson-Leeds Co.

Client: Colgate-Palmolive Co.
P-O-P company: RTC Industries, Rolling Meadows, Ill.

Client: Schering-Plough Healthcare Products
P-O-P company: Mechtronics, Stamford, Conn.

Client: Helene Curtis
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Products: Bath, hair and skincare products
Number of displays: 500 freestanding/endcap displays; 2,000 shelf displays
P-O-P company: Stone Container Corp., Dallas
Distribution: Drugstores; health and natural food stores
Introduction: February 1995
Duration: Semipermanent
Construction: Direct-printed corrugated with silkscreened headers
Displays created for the earth preserv line of personal care products showcase the company's ecological focus through the use of raw corrugated board and educational header text.