Personal Care

Client: Pfizer Inc., Morris Plains, NJ
Introduction: October 2005
Product(s) Promoted: Lip Treatment
Distribution: Drugstores
Intended Length of Use: 6 weeks
Size of Run: 5,000
Dimensions (H x D x W): 14.25" x 4.125" x 6.375"
Weight: 1.4 lbs.
Producer: Packaging Corp. of America, Cranbury, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Beiersdorf Inc., Wilton, CT
Introduction: May 2006
Product(s) Promoted: Age Defying Lotion
Distribution: Wal-Mart
Intended Length of Use: 4 to 6 weeks
Size of Run: 6,180
Dimensions (H x D x W): 8.5" x 10" x 30"
Weight: 15 Ibs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Introduction: April 2005
Product(s) Promoted: Listerine Whitening mouthwash
Distribution: Supermarkets
Intended Length of Use: 6 weeks
Size of Run: 32,193
Dimensions (H x D x W): 5' x 1' x 2'
Weight: 20 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Unilever, Chicago, IL
Introduction: April 2005
Product(s) Promoted: AXE Unlimited Body Spray
Distribution: Wal-Mart stores
Intended Length of Use: 3 weeks
Size of Run: 15,000
Dimensions (H x D x W): 9" x 1'3" x 2' 6.25"
Weight: 32 lbs.
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Neutrogena, Los Angeles, CA
Introduction: January 2006
Product(s) Promoted: Clean Lash Tint
Distribution: Wal-Mart, National
Intended Length of Use: 2 weeks
Size of Run: 1,104
Dimensions (H x D x W): 47" x 6" x 14"
Weight: 11.2 Ibs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Alberto Culver, Melrose Park, IL
Introduction: April 2006
Product(s) Promoted: Shampoo, Conditioner, Heat Protexx
Distribution: Drugstores and supermarkets nationwide
Intended Length of Use: 2 to 3 weeks
Size of Run: 13,000
Size of Run: Dimensions (H x D x W): 10 x 15" x 30"
Weight: 5 lbs.
Producer: Ideal, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Johnson & Johnson, Skillman, NJ
Introduction: February 2006
Product(s) Promoted: Soothing Naturals lotion, wash and cream
Distribution: Drugstores nationwide
Intended Length of Use: 3 weeks
Size of Run: 6,300
Dimensions (H x D x W): 61" x 14" x 14"
Weight: 31 lbs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?