Personal Care

Client: The Procter & Gamble Co., Boston, MA
Introduction: October 2005
Product(s) Promoted: Oral-B replacement heads for power toothbrushes
Distribution: Wal-Mart Canada
Intended Length of Use: 2 years
Size of Run: 200
Dimensions (H x D x W): 4'7" x 4" x 14"
Weight: 20 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Procter & Gamble, Toronto, ON
Introduction: January 2006
Product(s) Promoted: Shampoo and conditioner
Distribution: Food/Drug/Mass channels nationally in Canada
Intended Length of Use: 2 to 4 weeks
Size of Run: 2,000 units
Dimensions (H x D x W): 9.25" x 14" x 28.5"
Weight: 2.5 lbs.
Producer: Upshot, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Inc., Morris Plains, NJ
Introduction: January 2006
Product(s) Promoted: Listerine PocketPak Cool Mint and Fresh Burst
Distribution: Convenience stores nationally
Intended Length of Use: 3-4 weeks
Size of Run: 30,000
Dimensions (H x D x W): 1'6" x 9" x 5"
Weight: 3 lbs., 8 oz. (with product)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Beiersdorf Inc., Wilton, CT
Introduction: January 2006
Product(s) Promoted: Age Defying Lotion
Distribution: Supermarkets and drugstores
Intended Length of Use: 4-6 weeks
Size of Run: 2,575
Dimensions (H x D x W): 4'8" x 2' x 1.1'
Weight: 9 lbs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Dial Corp., Scottsdale, AZ
Introduction: July 2005
Product(s) Promoted: Multiple Dial brands including soaps, body washes, Renuzit air fresheners, candles, and surface cleaners
Distribution: Supermarkets, drugstores, mass merchants
Intended Length of Use: 2 to 4 weeks
Size of Run: 20,000
Dimensions (H x D x W): 6' x 16.25" x 14"
Weight: 46 lbs.

Client: The Procter & Gamble Co., Boston, MA
Introduction: February 2006
Product(s) Promoted: Gillette Fusion razors and blades, pre- and post-shave products.
Distribution: Drugstores, supermarkets and mass merchants
Intended Length of Use: 1 year
Size of Run: 4,900
Dimensions (H x D x W): 4' x 1' x 2'
Weight: 60 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Procter & Gamble Co., Boston, MA
Introduction: April 2006
Product(s) Promoted: Triumph power toothbrushes
Distribution: Dentist's offices
Intended Length of Use: 2 years
Size of Run: 12,500
Dimensions (H x D x W): 1' x 1' x 1'5"
Weight: 2 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Neutrogena, Los Angeles, CA
Introduction: December 2005
Product(s) Promoted: Pure Glow Cleansing Pads
Distribution: Drugstores nationally
Intended Length of Use: 2 weeks
Size of Run: 4,776
Dimensions (H x D x W): 57" x 19" x 14"
Weight: 11.7 lbs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Gillette Co., Boston, MA
Introduction: December 2005
Product(s) Promoted: Razor blades
Distribution: Wal-Mart
Intended Length of Use: 5 years
Size of Run: 13,500
Dimensions (H x D x W): 6-1/8" x 17-3/8" x 48"
Weight: 19.4 Ibs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Procter & Gamble Co., Boston, MA
Introduction: February 2006
Product(s) Promoted: Fusion razors and accessories
Distribution: Supermarkets, drugstores and mass merchants
Intended Length of Use: 3 months
Size of Run: 1,050
Dimensions (H x D x W): 4'5" x 1'5" x 3'
Weight: 15 lbs.
Producer: Mechtronics, White Plains, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?