Personal Care

Client: Alberto Culver, Melrose Park, IL
Introduction: April 2006
Product(s) Promoted: Shampoo, Conditioner, Heat Protexx
Distribution: Drugstores and supermarkets nationwide
Intended Length of Use: 2 to 3 weeks
Size of Run: 13,000
Size of Run: Dimensions (H x D x W): 10 x 15" x 30"
Weight: 5 lbs.
Producer: Ideal, Chicago, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Johnson & Johnson, Skillman, NJ
Introduction: February 2006
Product(s) Promoted: Soothing Naturals lotion, wash and cream
Distribution: Drugstores nationwide
Intended Length of Use: 3 weeks
Size of Run: 6,300
Dimensions (H x D x W): 61" x 14" x 14"
Weight: 31 lbs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Kerastase, New York, NY
Introduction: April 2005
Product(s) Promoted: Kerastase hair products
Distribution: Upscale salons across the United States
Intended Length of Use: 3 to 5 years
Size of Run: 300 units initially, 100+ second run
Dimensions (H x D x W): 79" x 17" x 37"
Producer: Array, Toronto, ON

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Introduction: June 2005
Product(s) Promoted: Purell Original
Distribution: Drugstores
Intended Length of Use: 6 weeks
Size of Run: 24,018
Dimensions (H x D x W): 5' x 1' x 2'
Weight: 20 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ThermaFuse, Kannapolis, NC
Introduction: September 2005
Product(s) Promoted: ThermaFuse Healthier Hair
Distribution: Independent hair salons in the United States
Intended Length of Use: 3 to 4 months
Size of Run: 2,000
Dimensions (H x D x W): 4' x 3' x 6'
Weight: 2.5 lbs.
Producer: Joni Rae and Associates, West Suite, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Schering-Plough Corp., Summit, NJ
Introduction: January 2006
Product(s) Promoted: Suncare products
Distribution: Drugstores
Intended Length of Use: 3 months
Size of Run: 2,165
Dimensions (H x D x W): 62" x 15" x 15"
Weight: 29 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Alberto Culver, Melrose Park, IL
Introduction: February 2006
Product(s) Promoted: Nexxus Hair Care Products, Shampoo, Conditioners, Styling Aids
Distribution: Mass Market, Drug, Specialty Stores
Intended Length of Use: Promotional period of 6 weeks, with restocking encouraged.
Size of Run: 10,000
Dimensions (H x D x W): 69" x 17.5" x 19.5"
Weight: 40 lbs.

Client: Schering-Plough Corp., Summit, NJ
Introduction: January 2006
Product(s) Promoted: Sun Care Products
Distribution: Supermarkets
Intended Length of Use: 3 months
Size of Run: 1,506
Dimensions (H x D x W): 60" x 16.25" x 18.5"
Weight: 18 lbs.
Producer: New Dimensions Research Corp., Melville, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Alberto Culver, Melrose Park, IL
Introduction: February 2006
Product(s) Promoted: Nexxus Hair Care Products: Shampoo, Conditioner, Styling Aids
Distribution: Mass Merchants, Drugstores, Specialty Stores
Intended Length of Use: 4-6 weeks, with replenishment
Size of Run(s): 1,500, 1,400, and 1,600
Dimensions (H x D x W): 14.5" x 13" x 19.5"
Weight: 15 Ibs.

Client: Unilever, Greenwich, CT
Introduction: January 2006
Product(s) Promoted: Axe 12 oz. Shower Gel
Distribution: Wal-Marts nationwide
Intended Length of Use: 4 weeks
Size of Run: 75,000
Dimensions (H x D x W): 9.75" x 14" x 15"
Weight: 28 lbs.
Producer: Smurfit-Stone Display and Graphics, Clifton, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?