Personal Care

Client: Church & Dwight Co. , Princeton, NJ
Product(s) Promoted: Nair Shower Power
Distribution: Drugstores/Convenience stores
Number of Stores: 1,500
Production Run Quantity: 2,500
Introduction: 3/2/08
Intended Duration: 3 Months
Dimensions (H x W x D): 35" x 8" x 6"
Weight: 20 lbs.
Budget Category (U.S.): $6-$10 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Crest Nature's Expressions Toothpaste
Distribution: Walmart
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 4/1/07
Intended Duration: 1 month
Dimensions (H x W x D): 24" x 40" x 24"
Weight: 7 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Saatchi & Saatchi X, Springdale, AR

---

Design of the Times 2008 Contest Declaration

Client: Combe Inc., White Plains, NY
Product(s) Promoted: Touch of Gray Men's Hair Color
Distribution: National, Grocery & Drug Stores
Number of Stores: 14,500
Production Run Quantity: 14,500
Introduction: 2/15/08
Intended Duration: 6 weeks
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 10 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

---

Design of the Times 2008 Contest Declaration

Client: Yes to Inc., Libertyville, IL
Product(s) Promoted: Organic Lip Balm
Distribution: Walgreens, nationwide
Number of Stores: 7,000
Production Run Quantity: 9,000
Introduction: 6/1/08
Intended Duration: 2 months
Dimensions (H x W x D): 10" x 8" x 8"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Midland Container, Franksville, WI

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace Razors and Blades
Distribution: CVS, Walmart and other retailers
Number of Stores: 2,738
Production Run Quantity: 2,738
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 69" x 30" x 15"
Weight: 50 lbs.
Budget Category (U.S.): $301 - $350 (display only)
Producer: Mechtronics Corp., White Plains, NY

---

Design of the Times 2008 Contest Declaration

Client: KAO Brands Co., Stamford, CT
Product(s) Promoted: Curel Life's Stages Moisturizers
Distribution: Supermarket and Mass Cosmetics Merchants - Kroger; Ulta
Number of Stores: 602
Production Run Quantity: 4,800
Introduction: 2/11/08
Intended Duration: 1-2 months
Dimensions (H x W x D): 12" x 18" x 12"
Weight: 12 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NJ

---

Design of the Times 2008 Contest Declaration

Client: Playtex, Westport, CT
Product(s) Promoted: Banana Boat Bonus Kids 8-ounce UltraMist
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 4,000
Introduction: 4/15/08
Intended Duration: 4 weeks
Dimensions (H x W x D): 8" x 30" x 13"
Weight: 25 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, NC

---

Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Toiletries
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 12/1/07
Intended Duration: 1 month (December 2007), seasonal
Dimensions (H x W x D): 36" x 48" x 30"
Weight: 75 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

---

Design of the Times 2008 Contest Declaration

Client: Basic Research, Salt Lake City, UT
Product(s) Promoted: Slim Gel
Distribution: Walmart
Number of Stores: 400
Production Run Quantity: 4,200
Introduction: 3/1/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 24" x 14" x 4"
Weight: 12 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Bay Cities, Pico Rivera, CA

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Clairol, L'Oreal and Garnier Color and Regimen
Distribution: Walmart
Number of Stores: 24 test stores (before rolling out to 500 in 2008)
Production Run Quantity: 24 test stores (500 stores in 2008)
Introduction: 10/1/07
Intended Duration: 7-week test run
Dimensions (H x W x D): 31" x 18" x 5"
Weight: 20 lbs.
Budget Category (U.S.): More than $1,001 (display only)