Personal Care

Client: The Dial Corp., Scottsdale, AZ
Product(s) Promoted: Pure & Natural Body Wash
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 3,000
Introduction: 4/14/08
Intended Duration: 3 to 4 weeks
Dimensions (H x W x D): 12" x 30" x 12"
Weight: 23 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, NC

---

Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: Visine .5-ounce Eye Drops
Distribution: Walmart and Nationally
Number of Stores: 3,100
Production Run Quantity: 3,921
Introduction: 1/3/08
Intended Duration: 4 to 6 weeks
Dimensions (H x W x D): 10" x 30" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

---

Design of the Times 2008 Contest Declaration

Client: Church & Dwight Co., Princeton, NJ
Product(s) Promoted: Nair Shower Power
Distribution: Mass Merchants and Convenient Stores
Number of Stores: 1,500
Production Run Quantity: 2,500
Introduction: 2/1/08
Intended Duration: 3 Months
Dimensions (H x W x D): 12" x 20" x 13"
Weight: 40 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

---

Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: Walmart
Number of Stores: All Walmart stores
Production Run Quantity: 37,000
Introduction: 8/5/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 11" x 30" x 9"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

---

Design of the Times 2008 Contest Declaration

Client: Be Products Co., Newton, MA
Product(s) Promoted: BeFine Skin Care
Distribution: CVS, Harris Teeter, Other Drug Chains
Production Run Quantity: 1,000
Introduction: 1/2/08
Intended Duration: Permanent
Dimensions (H x W x D): 80" x 29" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

---

Design of the Times 2008 Contest Declaration

Client: Church & Dwight Co., Princeton, NJ
Product(s) Promoted: Nair Lotion
Distribution: Mass Merchants and Convenient Stores
Number of Stores: 1,500
Production Run Quantity: 5,000
Introduction: 2/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 72" x 14" x 20"
Weight: 45 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

---

Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales and Logistics, Morris Plains, NJ
Product(s) Promoted: Listerine Smart Rinse
Distribution: National Drugstores/Health Stores
Number of Stores: 3,500
Production Run Quantity: 7,000
Introduction: 4/11/08
Intended Duration: 4-6 Weeks
Dimensions (H x W x D): 11" x 26" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Perfect 10 Hair Color
Distribution: Mass Merchants and Drugstores nationally
Number of Stores: 8,000
Production Run Quantity: 9,575
Introduction: 1/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 69" x 26" x 14"
Weight: 45 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Strive Group, Chicago, IL

---

Design of the Times 2008 Contest Declaration

Client: Stop & Shop, Quincy, MA
Product(s) Promoted: Mainly Deodorant in the Health & Beauty Aisle
Distribution: All Stop & Shop Stores
Number of Stores: 500
Production Run Quantity: 2 Million
Introduction: 11/6/07
Intended Duration: 3-5 years
Dimensions (H x W x D): 3" x 48" x 12"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

---

Design of the Times 2008 Contest Declaration

This unit needed a structural design to hold 15 pounds per shelf of product. Vacuum-formed pieces provide strength and combine with lightweight pieces to keep the cost down.

• Styrene panels make the display light.
• Vacuum-formed product replicas call out the product’s unique shape and hide the sides of the power wings.
• LED lights simulate the spray feature.

Design Data

• Producer: Design Display Group, Carlstadt, N.J.
• Client: Schering Plough Inc.
• Product Promoted: Coppertone Lotion Spray