Personal Care

Publication: Entertainment Weekly
Issue Date: Oct. 10, 2008

Client: Basic Research, Salt Lake City, UT
Product(s) Promoted: Slim Gel
Distribution: Walmart
Number of Stores: 800
Production Run Quantity: 8,800
Introduction: 3/1/08
Intended Duration: 2 weeks
Dimensions (H x W x D): 12" x 30" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Bay Cities, Pico Rivera, CA

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Design of the Times 2008 Contest Declaration

Client: KAO Brands Co., Stamford, CT
Product(s) Promoted: Jergens Natural Glow products
Distribution: Rite Aid, Meijer, Various
Number of Stores: 2,600 Rite Aid stores, 400 to Meijer
Production Run Quantity: 3,000
Introduction: 1/1/08
Intended Duration: 2 months
Dimensions (H x W x D): 9" x 36" x 10"
Weight: 11 lb.
Budget Category (U.S.): $11-$15 (display only)
Producer: CCI, Erlanger, KY

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Design of the Times 2008 Contest Declaration

Client: Unilever HPC, Greenwich, CT
Product(s) Promoted: Dove Body Mist and Anti-Perspirant/Deodorant
Distribution: Mass merchants nationwide
Number of Stores: 250
Production Run Quantity: 250
Introduction: 6/15/08
Intended Duration: 4 weeks
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 13 lbs.
Budget Category (U.S.): $26 - $50 (includes product)
Producer: Smurfit-Stone Display and Graphics Group, Jackson, WI

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Anti-perspirant
Distribution: Walmart
Number of Stores: 50
Production Run Quantity: 50
Introduction: 8/20/07
Intended Duration: 8/20/07 to 9/16/07
Dimensions (H x W x D): 60" x 60" x 24"
Weight: 110 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Premier Retail Networks (PRN), San Francisco, CA

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Design of the Times 2008 Contest Declaration

Client: Wyeth Consumer Healthcare, Madison, NJ
Product(s) Promoted: Various ChapStick products and Advil
Distribution: Walmart
Production Run Quantity: 30,000
Introduction: 1/6/08
Intended Duration: 1 year
Dimensions (H x W x D): 7" x 19" x 9"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: KAO Brands Co., Stamford, CT
Product(s) Promoted: John Frieda Luxurious Volume family of shampoos, conditioners, stylers and finishers
Distribution: Kmart, Meijer, Fred Meyer/Kroger
Number of Stores: 2,950
Production Run Quantity: 2,959
Introduction: 5/12/08
Intended Duration: 2 months
Dimensions (H x W x D): 30" x 10" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $11 - $15 (display only)

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace Razors
Distribution: Accounts including CVS and Walmart
Number of Stores: 7,207
Production Run Quantity: 9,262
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 8" x 4" x 2"
Weight: 1 lb.
Budget Category (U.S.): $16-$25 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Beiersdorf Inc., Wilton, CT
Product(s) Promoted: Nivea Body Goodbye Cellulite
Distribution: Walmart
Number of Stores: 3,000
Production Run Quantity: 11,000
Introduction: 5/10/08
Intended Duration: 1 month
Dimensions (H x W x D): 10" x 29" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration