Packaged Foods

Client: Tony's Pizza, Marshall, Minn.
Product Promoted: SuperRise pizza
Objective: The pizza jump house was used as part of a sampling program for the company's new pizza.
Introduction: April 1998
Construction/Materials: PVC vinyl/rip-stop nylon
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc.

Client: Kraft Foods, Ryebrook, N.Y.
Products Promoted: Jello and pudding
Objective: To provide additional merchandising space in the dessert aisle and other supermarket locations. To stimulate impulse buying by providing recipe tear-away sheets with desserts and ingredient lists.
Introduction: October 1997
Construction/Materials: Injection-molded plastic, metal mounting hardware and hinge
P-O-P Company: Thomson-Leeds Company Inc., New York

An Alphabet Soup of Opportunity in Supermarkets

Client: Nestle Canada Inc., Toronto
Products Promoted: Stouffer's A La Carte and Nestle Bundled Meal Solutions
Objective: To provide a destination for its new product launch -- A La Carte -- and to create bundled meal solutions for time-pressed shoppers.
Introduction: November 1997; March 1998
Construction/Materials: Wood, metal, laminate
P-O-P Company: HMG Worldwide In-Store Marketing Inc., New York

Client: Kellogg Co., Battle Creek, Mich.
Products Promoted: Kellogg's cereals
Objective: To draw attention to on-shelf coupons.
Introduction: February 1998
Construction/Materials: Chipboard, two LED lights and plastic clip for coupons
P-O-P Company: Clegg Industries Inc., Torrance, Calif.