Packaged Foods

Jell-O Easter Egg Mold Display
Conocraft Inc.

Product: Beef
Number of displays: 500
P-O-P companies: Everbrite Inc. (manufacturing), Greenfield, Wis.; Adams-McClure Inc. (broker), Denver
Distribution: Restaurants
Introduction: January 1996
Duration: Permanent
Construction: Molded polyurethane foam backboard with neon tubing and an electronic power supply
A fake wood, real neon sign is charged with establishing a brand identity in restaurants for meat wholesaler Monfort Beef.

Client: Kraft Foods Inc.
P-O-P company: DisplayOne, Menasha Corp., Menomonee Falls, Wis.