Skip to main content

Packaged Foods

P-O-P Budgets: How do you predict your P-O-P budget will change for 2003?
How often are your displays part of a broader, integrated marketing campaign?
Tough Choices: Shopability vs. Easy Set-up -- Which option would you choose?
Tombstone Pizza Freezer Aisle Display

Product: Tombstone pizza
P-O-P company: 141 Communicator (design), Chicago
Distribution: Supermarkets, mini-marts nationwide
Introduction: October 2002
Duration: Temporary
Construction: Corrugate, paperboard, vinyl static clings, LED lights with battery packs
Display set-up: Direct-to-store delivery salesforce
The freestanding freezer-aisle display for Tombstone pizza is dominated by a six-foot mummy with flashing eyes.
Tough Choices: Tie-ins vs. Brand Themes -- Which option would you choose?
Seattle's Best Launches First Display
Objectives: What is the primary objective of the P-O-P you develop?
Measuring Effectiveness: What measurement techniques do you use to measure P-O-P effectiveness?
P-O-P Budgets: How did your most recent annual budget change?
How has the role of ad agencies changed in relation to your P-O-P campaigns?

X

This ad will auto-close in 10 seconds