Packaged Foods

Client: General Mills Inc., Minneapolis
Product Promoted: Granola bars
Comments: Placed outdoors at various Vail, Colo., ski resorts, this barrel merchandiser was designed to withstand extreme cold temperatures and wet conditions. The dump bins offered granola bar samples to increase brand awareness and penetration. Openings on the sides allow the units to double as waste receptacles.
Introduction: February 2001
Size of Run: 50
Construction/Materials: Plastic with clear, PETG hinged lid

Retail Category: Supermarket: Food Items
Display Type: Freestanding - Permanent
Client: Kraft Foods
Producer: Colangelo Synergy Marketing, Chicago, and Madden Communications, Wood Dale, Ill.
Size of Run: 300
Comments: This meal solutions center groups both refrigerated and shelf-stable Kraft products on one display that fits conveniently into end-aisle locations. Shoppers select a recipe card and all ingredients necessary to make an entire meal. Interchangeable kits enable easy updating of recipe cards, graphics and text.

Patent: D445,603 S
Issued: July 31, 2001
Inventor: Ronald Bublick, Virginia Beach, Va.
The ornamental design for a bulk foods display and dispensing unit, as shown and described.

Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.