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Packaged Foods

Nuts & Bolts: Kellogg Floorstand
P-O-P Budgets: In the months following Sept. 11, what happened to your P-O-P budget?
P-O-P Budgets: How is your P-O-P budget changing relative to the money your company allocates to advertising?
Display Acceptance: When your displays get rejected by retailers, when do you typically know?
Lucky Charms Gift-With-Purchase
Tough Choices: Multiple Signs vs. One Display -- Which option would you choose?
Tombstone Halloween

Product: Tombstone pizza
P-O-P company: 141 Communicator (design), Chicago
Distribution: Supermarkets, mini-marts nationwide
Introduction: October 2002
Duration: Temporary
Construction: Corrugate, paperboard, vinyl static clings, LED lights with battery packs
Display set-up: Direct-to-store delivery salesforce
Kitschy classic horror movie imagery was used in Tombstone's Halloween promotion.
Tough Choices: Placement vs. Private Labels -- Which option would you choose?
Sales Lift: Please estimate by what percent your P-O-P programs increase sales.
How has the role of P-O-P in your company's overall marketing efforts changed in the past five years?

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