Packaged Foods

Client: The Worldwide Co., Oak Brook, Ill.
Producer: Rapid Displays, Chicago
Marketing Objective: To tie-in McDonald's Supersize Value Meal with the launch of Disney's new Animal Kingdom Theme Park.

Client: Hormel Foods Corp., Austin, Minn.
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Marketing Objective: To create impulse display opportunities while meeting retailers' needs for quick, convenient, display-ready items for the Spam product line.

Product: IronKids Bread
P-O-P companies: Lone Star Container (display), living, Texas; Kohler & Sons Inc. (support materials), St. Louis
Distribution: Regional supermarkets
Introduction: March 1999
Duration: Temporary
Construction: Corrugated, cardstock
Display set-up: Retail staff
This corrugated display for an IronKids bread dinosaur trading card and sweepstakes program features vivid graphics and an Apatasaurus header card.