Packaged Foods

Jefferson Smurfit Corp.
McCormick & Co.
Comments: This entry is considered the best-selling display in the company's recent history. It replicates the package, helping to reinforce brand awareness, yet it takes up only one square foot of floor space. It was said to be easy to install and generated enthusiastic consumer feedback.

An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc.

Client: Tony's Pizza, Marshall, Minn.
Product Promoted: SuperRise pizza
Objective: The pizza jump house was used as part of a sampling program for the company's new pizza.
Introduction: April 1998
Construction/Materials: PVC vinyl/rip-stop nylon
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

Product: Looney Tunes Jr. bakery products
P-O-P company: R/P Creative Sales Inc., Burbank, Calif.
Distribution: Supermarkets
Introduction: March 1998
Duration: Permanent
Construction: Wire, cardstock
A wire floorstand for Sara Lee Corp.'s new Looney Tunes Jr. line of bakery goods for children is supplemented by a metal power wing, both of which offer upscale merchandisers for the introduction of the expanded line.