Packaged Foods

Client: Maple Leaf Bakery, Des Plaines, Ill.
Distribution: Supermarkets
Size of Run: 100
Producer: CDA South Inc., Duluth, Ga.
Division: Permanent, Frozen, Fresh and Refrigerated Foods
Objectives: To create an authentic specialty bagel shop to position a branded bagel that competes directly with bagel chains.

Client: Sun-Diamond Growers of California, Pleasanton, Calif.
Distribution: Supermarkets
Size of Run: 2,500
Producer: Ruszel Woodworks, Benicia, Calif.
Division: Permanent, Containerized and Processed Foods
Objectives: To provide an off-shelf secondary location for product and to provide support to concepts advertised in other media. To translate the "natural goodness feel" of the product into the display.

Product: California apples
Number of display kits: 2,000
P-O-P companies: Janzen Advertising (design), Fresno, Calif.; Dumont Printing (manufacture), Fresno, Calif.
Distribution: California supermarkets
Introduction: August 1998
Duration: Semipermanent
Construction: Coated posterboard
Display set-up: Retailers
Designed to convey the differentiating quality of California-grown apples, this display features the amusing Seedman, a character which also stars in the campaign's animated cable television spot.

Client: Dole, Salinas, Calif.
Products promoted: Fresh Cut Salads
Category management strategy: This was one of the first shelf management systems introduced for packaged salads, according to DCI. Modular pieces are available in 2-foot lengths, enabling retailers to custom order the system to fit any cooler size. The three-part shelving system includes a base, divider and product stops.
Retailer: Supermarkets
P-O-P company: DCI Marketing, Milwaukee
Number of displays: 8,850 kits (original run and renewals)

Product: Imported LU Biscuits
Number of displays: 10,000
P-O-P companies: Eric Mueller Design (graphic design), New York; Conocraft (structural design, manufacture), McAfee, N.J.
Distribution: Supermarkets, specialty food shops
Introduction: October 1998
Duration: Temporary
Construction: Corrugate, laminated litho graphics
Display set-up: Distributors, retailers
This corrugated hutch was designed to resemble a French pastry shop to reinforce the quality and heritage of LU Biscuits.