Packaged Foods

Client: Powerfood Inc., Berkeley, Calif.
Products Promoted: Powerbars
Objective: To create a customized, high-quality, low cost in-store merchandiser that attracts attention and builds sales in a crowded and competitive retail environment.
Introduction: September 1998
Construction/Materials: High-impact polystyrene TechStoc Optimizer
P-O-P Company: Display Technologies, College Point, N.Y.

Thomson-Leeds Company Inc.
Altoid's
Comments: This display, with a deceptively small design, holds 20 cans of Altoid's in a back-to-back gravity-fed chute configuration. Multiple units were shipped to each location with the variable installation hardware to maximize installation throughout the store.

Sam Weiss Woodworking Inc.
Best Foods/Kellogg Co.
Comments: Designed to be shoppable from any direction, this display was designed for placement in the dairy section of supermarkets. After being placed in about 100 stores, sales increased 400%.

Client: Let There Be Neon City, New York
Products Promoted: Solgar health products
Objective: To secure positioning of the Solgar brand in health food stores.
Introduction: January 1999
Number of Displays: 500
Construction/Materials: Black back panel with Solgar logo in yellow gold neon. The graphics at the top and bottom of the sign are separate backlighted panels.
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Smurfit-Stone Display Group
Lipton Inc.
Comments: This unit allows retailers to insert side graphics and panels to provide options for seasonal promotions and special offers without modifying the display rack. In addition, this unit comes fitted with casters for easy mobility. The initial display order sold out in two months.