Packaged Foods

Product: Garlic & Herbs and Four Pepper ESL cheese spreads
P-O-P company: Green Bay Packaging, Wausau, Wis.
Distribution: Supermarkets, warehouse clubs, department stores and drugstores
Introduction: July 2000
Duration: Temporary
Construction: Corrugated, six-color printing
Display set-up: Retail staff
This shipper provides rondele with significant new impulse sales volume from consumers shopping in non-refrigerated areas of stores.

Examining the factors that influence coupon face values

Review of an academic paper entitled, "Why Retailers Sell More or Less Than Their Fair Share in a Category,"

Client: The Dannon Co., Tarrytown, N.Y.
Product Promoted: Dannon Frozen Yogurt
Marketing Strategy: These lighted signs are distributed with new frozen yogurt machines to help build brand identity in new markets.
Introduction: October 1999
Distribution: Yogurt shops and ice cream parlors
Construction/Materials: This 12-inch by 24-inch sign is constructed with a screenprinted face, a vacuum-formed back, a standard fluorescent lighting fixture, and a laminated wooden frame.
P-O-P Company: Heritage Sign & Display, Nesquehoning, Pa.