Kellogg's K-Sentials Tower Display
Client: Garner & Nevins Marketing, West Allis, Wis.
Distribution: Supermarkets
Size of Run: 10,000Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Grocery and General Merchandise Products
Objectives: To create awareness at the point-of-purchase of the Kellogg brands to both children and their parents by demonstrating how important a healthy Kellogg's breakfast is to starting the day. The display was also designed to create awareness of Kellogg's characters.