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Packaged Foods

Tough Choices: Branding vs. Number Placed -- Which option would you choose?
Tombstone Pizza Headstone Price Cards

Product: Tombstone pizza
P-O-P company: 141 Communicator (design), Chicago
Distribution: Supermarkets, mini-marts nationwide
Introduction: October 2002
Duration: Temporary
Construction: Corrugate, paperboard, vinyl static clings, LED lights with battery packs
Display set-up: Direct-to-store delivery salesforce
Headstone price cards were included in the selection of in-store P-O-P.
Tough Choices: Frequency vs. Quality -- Which option would you choose?
Kraft Prepares a Tombstone Halloween
Display Fees: Do you ever have to pay an additional "display fee" to obtain secondary/off-shelf placement of your P-O-P?
Measuring Effectiveness: Do you measure P-O-P effectiveness?
P-O-P Budgets: In the months following Sept. 11, what happened to your P-O-P budget?
P-O-P Budgets: How is your P-O-P budget changing relative to the money your company allocates to advertising?
Display Acceptance: When your displays get rejected by retailers, when do you typically know?
Lucky Charms Gift-With-Purchase

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