Packaged Foods

Client: ConAgra Foods, Omaha, NE
Product(s) Promoted: Healthy Choice Fresh Mixers
Distribution: Walmart, Kroger
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 7/31/08
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 60" x 48" x 20"
Weight: 150 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Smurfit-Stone ImagePac, Jackson, WI

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Design of the Times 2009 Contest Declaration

Client: National Frozen Food Association, Harrisburg, PA
Product(s) Promoted: Dairy Category
Distribution: Supermarkets Nationwide
Number of Stores: 7,000
Production Run Quantity: 62,775 total for all June dairy elements (button, floor graphic, header, shelf wobbler)
Introduction: 6/1/08
Intended Duration: June 1 - June 30, 2008
Dimensions (H x W x D): 9" x 5" x 0"
Weight: less than 1 lb.
Budget Category (U.S.): $6 - $10 (display only)

Client: ConAgra Foods, Omaha, NE
Product(s) Promoted: Healthy Choice Fresh Mixers
Distribution: Walmart, Kroger, Sendik's, C-stores in U.S.
Number of Stores: 10,000
Production Run Quantity: 18,000
Introduction: 7/31/08
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 61" x 24" x 20"
Weight: 75 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Smurfit-Stone ImagePac, Jackson, WI

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Design of the Times 2009 Contest Declaration

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Soft & Smooth Bread
Distribution: Supermarkets Nationwide
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 9/1/08
Intended Duration: 2 months
Dimensions (H x W x D): 72" x 36" x 60"
Weight: 20 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Launch Creative Marketing, Chicago, IL

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Design of the Times 2009 Contest Declaration

Client: H.J. Heinz Co., Pittsburg, PA
Product(s) Promoted: Heinz Classico Pasta Sauces
Distribution: Nationwide to Kroger, Ralph's, Food 4 Less
Number of Stores: 650
Production Run Quantity: 1,300
Introduction: 3/8/09
Intended Duration: 1-2 weeks
Dimensions (H x W x D): 50" x 24" x 20"
Weight: 500 lbs.
Budget Category (U.S.): $401 - $450 (includes product)
Producer: Packaging Unlimited, Louisville, KY

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Design of the Times 2009 Contest Declaration

Client: Nestlé, Solon, OH
Product(s) Promoted: Frozen Food
Distribution: Supermarkets
Number of Stores: 2
Production Run Quantity: 75
Introduction: 5/4/09
Intended Duration: 10 years
Dimensions (H x W x D): 106" x 92" x 40"
Weight: 1000 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Hussmann, Bridgeton, MO

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Design of the Times 2009 Contest Declaration

Client: Nestle USA, Glendale, CA
Product(s) Promoted: Maggi seasoning cubes
Distribution: Specialty Grocers
Number of Stores: 2,000
Production Run Quantity: 2,500
Introduction: 1/15/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 60" x 18" x 16"
Weight: 25 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Menasha Packaging Co., Neenah, WI

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Design of the Times 2009 Contest Declaration