Packaged Foods

Client: ConAgra Foods, Naperville, IL
Product(s) Promoted: Fresh Mixer prepared lunches
Distribution: Supermarkets
Number of Stores: 12,500
Production Run Quantity: 15,000
Introduction: 1/5/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 56" x 15" x 15"
Weight: 30 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Menasha Packaging Co., Neenah, WI

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Design of the Times 2009 Contest Declaration

Client: Hormel Foods, Austin, MN
Product(s) Promoted: Hormel Pepperoni
Distribution: Big Y stores
Number of Stores: 54
Production Run Quantity: 54
Introduction: 1/1/09
Intended Duration: Permanent
Dimensions (H x W x D): 56" x 48" x 42"
Weight: 140 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Meyers, Minneapolis, MN

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Design of the Times 2009 Contest Declaration

Client: ConAgra Foods, Omaha, NE
Product(s) Promoted: Healthy Choice Fresh Mixers
Distribution: Walmart, Kroger
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 7/31/08
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 60" x 48" x 20"
Weight: 150 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Smurfit-Stone ImagePac, Jackson, WI

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Design of the Times 2009 Contest Declaration

Client: National Frozen Food Association, Harrisburg, PA
Product(s) Promoted: Dairy Category
Distribution: Supermarkets Nationwide
Number of Stores: 7,000
Production Run Quantity: 62,775 total for all June dairy elements (button, floor graphic, header, shelf wobbler)
Introduction: 6/1/08
Intended Duration: June 1 - June 30, 2008
Dimensions (H x W x D): 9" x 5" x 0"
Weight: less than 1 lb.
Budget Category (U.S.): $6 - $10 (display only)

Brand: StarKist Co., Pittsburgh
Display companies: Think 360 Inc., Tarrytown, N.Y. (shipper); SGS International, Louisville, Ky. (coupons)
Key insight: Consumers seek convenient and affordable meal solutions, want to add more fish to their diets, and have varied tastes when it comes to tuna salad.
Solution: StarKist sandwich-ready pouches respond to all of these needs and take the mess out of making tuna salad.