Packaged Foods

Client: IMS/Kraft Foods, Morton Grove, IL
Product(s) Promoted: Kraft Easy Cheese
Distribution: Supermarkets
Number of Stores: 3,003
Production Run Quantity: 3,003
Introduction: 12/15/08
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 56" x 19" x 19"
Weight: 7 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Great Northern Corp., Racine, WI

---

Design of the Times 2009 Contest Declaration

Client: Sara Lee Corp., Downers Grove, IL
Product(s) Promoted: Sara Lee Soft & Smooth Bread
Distribution: Supermarkets Nationwide
Number of Stores: 7,500
Production Run Quantity: 5,000,000
Introduction: 1/1/09
Intended Duration: 2 months
Dimensions (H x W x D): 6" x 6" x 10"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Launch Creative Marketing, Chicago, IL

---

Design of the Times 2009 Contest Declaration

Client: GNC, Pittsburgh, PA
Product(s) Promoted: Pro Performance AMP products
Distribution: GNC stores
Number of Stores: All GNC locations
Production Run Quantity: 1,600
Introduction: 12/1/08
Intended Duration: 3 - 6 months
Dimensions (H x W x D): 68" x 24" x 19"
Weight: 16 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Packaging Specialists, Cheswick, PA

---

Design of the Times 2009 Contest Declaration

Client: National Frozen Food Association, Harrisburg, PA
Product(s) Promoted: Frozen Food
Distribution: Supermarkets Nationwide
Number of Stores: 5,022
Production Run Quantity: 20,557
Introduction: 3/1/09
Intended Duration: March 1 - March 31
Dimensions (H x W x D): 30" x 20" x 0"
Weight: less than 1 lb.
Budget Category (U.S.): $6 - $10 (display only)
Producer: MARS Advertising, Southfield, MI

---

Design of the Times 2009 Contest Declaration

Client: Southeastern Mills, Rome, GA
Product(s) Promoted: Shore Lunch soup mixes
Distribution: Yokes, Super 1, Leevers, Economart, Rosauers
Number of Stores: 500-1,000
Production Run Quantity: 500-1,000
Introduction: 5/25/09
Intended Duration: May 2009 - March 2010
Dimensions (H x W x D): 53" x 48" x 40"
Weight: 385 lbs.
Budget Category (U.S.): $951 - $1,000 (includes product)

Client: ConAgra Foods, Naperville, IL
Product(s) Promoted: Fresh Mixer prepared lunches
Distribution: Supermarkets
Number of Stores: 12,500
Production Run Quantity: 15,000
Introduction: 1/5/09
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 56" x 15" x 15"
Weight: 30 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Menasha Packaging Co., Neenah, WI

---

Design of the Times 2009 Contest Declaration

Client: Hormel Foods, Austin, MN
Product(s) Promoted: Hormel Pepperoni
Distribution: Big Y stores
Number of Stores: 54
Production Run Quantity: 54
Introduction: 1/1/09
Intended Duration: Permanent
Dimensions (H x W x D): 56" x 48" x 42"
Weight: 140 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Meyers, Minneapolis, MN

---

Design of the Times 2009 Contest Declaration