RC Cola/Triarc Beverages Inc.
Product: RC Cola products
P-O-P company: Floorgraphics Inc., Princeton, N.J.
Distribution: 1,000 supermarkets
Introduction: June 1999
Duration: Temporary
Construction: Vinyl
Display set-up: Distributor field staff
RC Cola's recent promotion for free baseball equipment, tied to its sponsorship of Little League baseball, featured floor graphics in 1,000 supermarkets nationwide.