Packaged Beverages

Client: PepsiCo., Somers, N.Y.
Products Promoted: Pepsi soft drinks
Objective: To increase brand awareness and Pepsi cooler sales by creating a billboard-like visual effect. The Globe Glide guarantees that bottles are always perfectly fronted and faced. The graphic label inserts retain brand presence even when the product is sold out.
Introduction: March 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Dr Pepper/Seven Up Inc., Dallas
Products Promoted: Dr Pepper and Diet Dr Pepper soft drinks
Objective: To put the brand message directly into the hands of consumers.
Construction/Materials: Lightweight plastic device that is attached to gas nozzles. The ads are interchangeable messages that are printed on polystyrene.
P-O-P Company: Alvern Inc., Houston

Client: The Coca-Cola Co., Atlanta
Distribution: Convenience stores and gas stations
Size of Run: 390
Producer: Cadmus Point of Purchase, Atlanta
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create an eye-catching P-O-P unit that appeals to the target audience of teens, enhances brand image and drives impulse purchases.

Client: Ocean Spray, Lakeville, Mass.
Distribution: Supermarkets
Size of Run: 25,714
Producer: Display Technologies, College Point, N.Y.
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create a display that would impact shelf presence and maximize attention for the Ocean Spray Liquid Concentrates brand, its two new flavors and new packaging.

Client: Pepsi Cola Co., Purchase, N.Y.
Distribution: Supermarkets
Size of Run: 4,500
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: The client wanted an in-store lobby/end aisle display for supermarkets that would capitalize on the Halloween season and fit into the desired haunted house theme of the larger overall display area.