Packaged Beverages

Product: Original Oregon Chai
Number of displays: 100
P-O-P company: Rapid Displays
Distribution: Natural food stores, supermarket
Introduction: August 2001
Duration: Permanent
Construction: Powder-coated steel wire frame with cold-rolled front plate screened one color; four-color chip header and side graphics
Display set-up: Oregon Chai retail sales team representatives
Interchangeable header cards on this steel wire rack for Oregon Chai can be changed for seasonal promotions.

Retail Category: Mass Merchants
Display Type: Freestanding or Aisle - Permanent
Client: Madden Communications
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 2,000
Comments: Heavy-duty injection-molded trays supported by steel tubes enable this display to hold more than 800 pounds of Kool Aid, Crystal Light, Slushies and Country Time products. Locking casters allowed the unit to be moved easily.

Retail Category: C-stores
Display Type: Temporary Graphics
Client: Pepsi-Cola Co.
Producer: MVT Display Group LLC, Carlstadt, N.J.
Size of Run: 2,500
Comments: This cold vault sign utilizes lenticular technology to rotate three images in sequence and enable Pepsi to advertise three brands in the space of one. The graphics can be updated easily in two minutes.

Product: ICEE frozen drinks
P-O-P company: Levine Advertising, Prairie Village, Kan.
Distribution: Convenience stores, mass merchants and other ICEE retailers nationwide
Introduction: March 2001
Duration: Temporary
Construction: Cardstock, litho printing
Display set-up: Retail staff
These easels highlight month-long flavor promotions for ICEE drinks.

Product: ICEE frozen drinks
P-O-P company: Levine Advertising, Prairie Village, Kan.
Distribution: Convenience stores, mass merchants and other ICEE retailers nationwide
Introduction: March 2001
Duration: Temporary
Construction: Cardstock, litho printing
Display set-up: Retail staff
Edgy graphics and fun imagery on this easel call attention to ICEE's "Scooter a Day Giveaway" promotion.