Packaged Beverages

Client: The Coca-Cola Co., Atlanta
Products Promoted: Dasani bottled water
Comments: The addition of wire baskets on the cooler allows retailers to cross-merchandise health foods such as apples and bananas. The baskets helped bottlers gain incremental placement in nontraditional channels such as the deli sections of supermarkets.
Introduction: March 2001
Size of Run: 2,000
Construction/Materials: Blow-molded, 48-quart cooler; corrugated plastic base wrap screenprinted with UV-stable inks; medium-gauge wire

Client: The Coca-Cola Co., Atlanta
Products Promoted: Single-serve Coca-Cola
Comments: A unique reach-through lid and side drain enable this merchandiser to fit flush against the front counter.
Introduction: March 2001
Size of Run: 5,000
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Retail Category: Supermarkets
Display Type: Temporary Freestanding, Aisle, Shipper or Pallet
Client: Tropicana Twister
Producer: J. Brown/LMC Group, Stamford, Conn.
Size of Run: 8,000
Comments: The twisting graphic draws consumer attention to the center of the display and leads them to the Frito-Lay tie-in. Retailers can customize the eye-catching header card to reinforce the promotion.

Client: Coca-Cola Co., Atlanta
Product Promoted: KMXenergy drink