Packaged Beverages

Anheuser-Busch promotes its 180 energy drink with a variety of P-O-P materials such as this serpentine rack designed for on-premise placement on countertops. It features five-color labels and a gravity-feed structure.
Producer: Display Technologies Inc., College Point, N.Y.

Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands.

Client: The Coca-Cola Co., Atlanta
Comments: Retailers can adjust this pole display to hold two, three or four coolers depending on their merchandising needs. The graphics on each cooler can be changed to showcase different Coca-Cola brands or temporary promotions. Each cooler holds 24 cans or 18 20-ounce bottles.
Introduction: Spring 2002
Construction/Materials: Double-walled, rotationally molded polyethylene
Distribution: C-stores and supermarkets
P-O-P Company: Iowa Rotocast Plastics, Decorah, Iowa

Client: Tic Toc, Dallas
Comments: These illuminated clocks were used to promote Pepsi and Mountain Dew to Hispanic markets in northern California.
Introduction: October 2001
Size of Run: 150
Distribution: Supermarkets in northern California
Construction/Materials: Polyethylene housing, screenprinted graphics, digital clock, fluorescent lamp
P-O-P Company: Palmer Promotional Products, St. Clair Shores, Mich.

Client: Pepsi-Cola Co., Purchase, N.Y.
Comments: This Aquafina pallet display designed specifically for Wal-Mart stores is an example of Pepsi-Cola's continued focus on customizing display programs for key accounts.
Introduction: February 2001Distribution: Wal-Mart stores nationwide
P-O-P Company: Racks Inc., San Diego, Calif.

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Comments: Customers purchasing the VHS or DVD release of "Dr. Seuss' How the Grinch Stole Christmas" from Universal Studios Home Video could receive a free two-liter bottle of A&W, Canada Dry, 7 UP or Sunkist. These pole signs called attention to the holiday promotion.
Introduction: December 2001
Size of Run: 2,500
Distribution: Supermarkets nationwide
Construction/Materials: Cardstock, four-color lithography

Client: Dr Pepper/Seven Up Inc., Plano, TexasComments: The roster of Dr Pepper's new displays for 2002 includes this six-pack rack featuring wood construction and casters for easy mobility.Introduction: Spring 2002
Construction/Materials: Wood, casters, laminated side graphics, 24-pt. board header
P-O-P Company: Universal Display & Fixture Co., Lewisville, Texas

Client: Tetley USA, Shelton, Conn.
Products Promoted: Green tea blend
Comments: This pre-packed shipper was designed to introduce Tetley's Green Tea in an economical display that showed as many facings as possible.
Introduction: July 2001
Size of Run: 750
Distribution: Supermarkets
Construction/Materials: Litho-mounted corrugated
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, Los Angeles

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated