Packaged Beverages

Client: Coca-Cola North America, Atlanta
Product(s) Promoted: PowerAde 20-ounce bottles
Distribution: Convenience Stores
Number of Stores: Not available
Production Run Quantity: 200
Introduction: February 2007
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 60" x 23" x 23"
Weight: 35 lbs.
Budget Category (U.S.): $101 - $150

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 12-ouce Can Fridge Pack
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 5,550
Introduction: April 2007
Intended Duration: 4 months
Dimensions (H x W x D): 55" x 32" x 16"
Weight: 12 lbs.
Budget Category (U.S.): $26 - $50

Client: Tropicana, Chicago
Product(s) Promoted: 14-ounce Tropicana product
Distribution: Convenience stores
Number of Stores: 1,500
Production Run Quantity: 5,000
Introduction: December 2006
Intended Duration: Six months
Dimensions (H x W x D): 41" x 16" x 16"
Weight: 11 lbs.
Budget Category (U.S.): $26 - $50
Producer: Display Industries, Norcross, GA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Coca-Cola Femsa de Colombia, Bogota, Colombia
Product(s) Promoted: Coca Cola and Crush Bottles
Distribution: Independent Columbian Retailers
Number of Stores: 8,000
Production Run Quantity: 9,500
Introduction: August 2006
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 23" x 12"
Weight: 8 lbs.
Budget Category (U.S.): $26 - $50

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 20-ounce Singles, Four-Pack Energy Drinks, Fridge Packs, Half-Liter Six-Packs
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 4,000
Introduction: January 2007
Intended Duration: 1 year
Dimensions (H x W x D): 65" x 28" x 18"
Weight: 30 lbs.
Budget Category (U.S.): $51 - $100

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Chocolate Peanut Crunch JavaKula & Cherry Crisp CremeKula
Distribution: Cafes in U.S.
Number of Stores: 450
Production Run Quantity: 3,544
Introduction: April 2007
Intended Duration: 2 months
Dimensions (H x W x D): 98" x 60" x 13"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 2-liter, 20 oz. singles, 12 oz. can fridge packs
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 2,400
Introduction: December 2006
Intended Duration: 3 months
Dimensions (H x W x D): 73" x 36" x 38"
Weight: 16 lbs.
Budget Category (U.S.): $26 - $50

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: New Diet Pepsi can
Distribution: Convenience Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: April 2007
Intended Duration: 3-6 months
Dimensions (H x W x D): 8" x 12" x 3"
Weight: 5 lbs.
Budget Category (U.S.): $26 - $50
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: DraftWorldwide, Chicago, IL
Product(s) Promoted: Milk
Distribution: Supermarkets
Number of Stores: 20,000
Production Run Quantity: 20,000
Introduction: April 2007
Intended Duration: 2-4 months
Dimensions (H x W x D): 72" x 48" x 30"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cadbury Schweppes, Rye, NY
Product(s) Promoted: Snapple 17.5-ounce Super Premium Teas
Distribution: Convenience stores nationwide
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: April 2007
Intended Duration: One year
Dimensions (H x W x D): 74" x 22" x 16"
Weight: 42 lbs.
Budget Category (U.S.): $101 - $150