Packaged Beverages

Client: Red Bull North America, Santa Monica, CA
Product(s) Promoted: 8.3-ounce and 12-ounce singles and four-packs
Distribution: Convenience Stores
Number of Stores: Not available
Production Run Quantity: 12,365
Introduction: September 2006
Intended Duration: One year
Dimensions (H x W x D): 36" x 16" x 16"
Weight: 35 lbs.
Budget Category (U.S.): $101 - $150

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coke Brands
Distribution: Supermarkets
Number of Stores: 1,774
Production Run Quantity: 3,548
Introduction: April 2007
Intended Duration: 3 months
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 3 lbs.
Budget Category (U.S.): $11 - $15
Producer: Baird Display - Couris Printing and Distribution, Milwaukee, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Coca-Cola, Atlanta
Product(s) Promoted: Diet Coke Plus
Distribution: Convenience stores nationwide
Number of Stores: 928
Production Run Quantity: 928
Introduction: April 2007
Intended Duration: Three months
Dimensions (H x W x D): 18" x 28" x 8"
Weight: 12 lbs.
Budget Category (U.S.): $11 - $15
Producer: Profitmaster Displays, Atlanta, GA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pepsi-Cola Co., Chicago, IL
Product(s) Promoted: Gatorade
Distribution: Supermarkets and Mass Merchants
Number of Stores: 542 - 839, depending on configuration
Production Run Quantity: 839 Dwyane Wade pieces, 542 Kevin Garnett pieces
Introduction: March 2007
Intended Duration: Repeated Setups
Dimensions (H x W x D): 84" x 45" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: Sierra Mist Cases
Distribution: Supermarkets
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 120" x 48" x 96"
Weight: 40 lbs.
Budget Category (U.S.): $101 - $150
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pepsi-Cola Co., Norwalk, CT
Product(s) Promoted: Life Water
Distribution: Drugstores and Convenience Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: November 2006
Intended Duration: Permanent
Dimensions (H x W x D): 88" x 20" x 20"
Weight: 74 lbs.
Budget Category (U.S.): $101 - $150

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Honey Cinnamon Latte
Distribution: Cafes in U.S.
Number of Stores: 408
Production Run Quantity: 2,099
Introduction: March 2007
Intended Duration: 2 months
Dimensions (H x W x D): 83" x 46" x 13"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25
Producer: HL2, Seattle, WA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Cadbury Schweppes Americas, Dallas, TX
Product(s) Promoted: 2-liter, 10-ounce Can Cool Paks
Distribution: Supermarkets and Mass Merchants
Number of Stores: N/A
Production Run Quantity: 1,200
Introduction: January 2007
Intended Duration: 3 months
Dimensions (H x W x D): 48" x 48" x 48"
Weight: 25 lbs.
Budget Category (U.S.): $51 - $100

Client: Cadbury Schweppes Americas, Dallas
Product(s) Promoted: Dr Pepper 20-ounce bottles
Distribution: Convenience stores
Number of Stores: Not available
Production Run Quantity: 500
Introduction: August 2006
Intended Duration: Four months
Dimensions (H x W x D): 32" x 26" x 6"
Weight: 30 lbs.
Budget Category (U.S.): $51 - $100

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: 2 Liter PepsiCo Products
Distribution: Safeway, Target and Kroger
Number of Stores: 25 stores, expanding as chains permit
Production Run Quantity: 5,000-10,000
Introduction: February 2007
Intended Duration: 6 months
Dimensions (H x W x D): 84" x 48" x 24"
Weight: 100 lbs.
Budget Category (U.S.): $51 - $100