Packaged Beverages

Client: The Jel Sert Co., West Chicago, IL
Product(s) Promoted: Powder Drink Mix
Distribution: Affiliated Foods & Associated Foods
Number of Stores: 87% Placement
Production Run Quantity: 5,000
Introduction: April 2006
Intended Duration: 8 weeks
Dimensions (H x W x D): 59" x 19" x 19"
Weight: 30 lbs.
Budget Category (U.S.): $16 - $25

Client: Nestle Waters, Greenwich, CT
Product(s) Promoted: Bottled water
Distribution: Convenience stores
Number of Stores: 1,100
Production Run Quantity: 1,500
Introduction: February 2006
Intended Duration: Seasonal
Dimensions (H x W x D): 8" x 22" x 14"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50
Producer: New Business Solutions Inc., Hicksville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola Products
Distribution: Supermarkets
Number of Stores: 3,500
Production Run Quantity: 5,000
Introduction: January 2006
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 84" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $51 - $100
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola Brands
Distribution: Supermarkets
Number of Stores: 1,800
Production Run Quantity: 1,852
Introduction: May 2006
Intended Duration: 2-6 months
Dimensions (H x W x D): 60" x 12" x 60"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: Pepsi-Cola Beverages
Distribution: Mass Merchants
Number of Stores: 6,300
Production Run Quantity: 6,300
Introduction: November 2006
Intended Duration: One month
Dimensions (H x W x D): 38" x 68" x 10"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Anniversary Roast Coffee
Distribution: Cafes in U.S.
Number of Stores: 408
Production Run Quantity: 32,000
Introduction: March 2007
Intended Duration: 2 months
Dimensions (H x W x D): 9" x 4" x 3"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5
Producer: HL2, Seattle, WA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Ross Products Division, Abbott Laboratories, Columbus, OH
Product(s) Promoted: Ensure Creamy Milk Chocolate and Strawberries & Cream
Distribution: Associated Grocers, A&P, Hy-Vee, Meijer, Spartan, Marsh, Food City, AWG, Roundy's, Weis Market, Giant, Giant Eagle, Bashas, UWG, Stater Bros., Schnucks, Minyards, Brookshire, H-E-B, Albertsons, Bi-Lo, Brunos, Food Lion, Harris Teeter, Ingles, Kroger, Lowes Foods, Piggly Wiggly
Number of Stores: 16,897
Production Run Quantity: 16,897
Introduction: April 2007

Retailer: Jewel-Osco
Location: Chicago