Packaged Beverages

Client: PepsiCo, Purchase, NY
Product(s) Promoted: Recycling for PET plastic bottles
Distribution: Any event where beverages are present
Number of Stores: 834
Production Run Quantity: 1,000
Introduction: 5/26/08
Intended Duration: 3+ years
Dimensions (H x W x D): 57" x 20" x 20"
Weight: 35 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: SleighBell Blend Coffee
Distribution: National
Number of Stores: 550
Production Run Quantity: 110,000
Introduction: 11/7/07
Intended Duration: 8 weeks
Dimensions (H x W x D): 10" x 4" x 4"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (includes product)
Producer: HL2, Seattle, WA

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Sprite 2-Liter bottles
Distribution: Convenience stores and supermarkets
Number of Stores: 1,557
Production Run Quantity: 1,600
Introduction: 10/20/07
Intended Duration: 3 months
Dimensions (H x W x D): 69" x 25" x 19"
Weight: 60 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola aluminum bottle (Coke, Coke Zero, Diet Coke)
Distribution: Various on-premise accounts in Atlanta, New York, Philadelphia
Number of Stores: 300
Production Run Quantity: Combined runs of more than 700
Introduction: 4/12/08
Intended Duration: More than 1 year
Dimensions (H x W x D): 4" x 19" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100 (display only)

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Cherry Coke, Cherry Coke Zero, Dasani Plus, Diet Coke plus, Vault, Vault Zero and Vault Red Blitz
Distribution: United States (Kroger, Publix, CVS, Winn-Dixie, Albertsons)
Number of Stores: 14,000
Production Run Quantity: 14,000
Introduction: 1/19/07
Intended Duration: 12 months
Dimensions (H x W x D): 32" x 26" x 17"
Weight: 30 lbs.
Budget Category (U.S.): $51-$100 (display only)

Client: Sunoco, Philadelphia, PA
Product(s) Promoted: Coffee
Distribution: Eastern U.S.
Number of Stores: 550
Production Run Quantity: Item-specific
Introduction: 8/27/07
Intended Duration: Permanent
Dimensions (H x W x D): 48" x 60" x 8"
Weight: 50 lbs.
Budget Category (U.S.): More than $1,001 (includes product)
Producer: Modagrafics Inc., Rolling Meadows, IL

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta
Product(s) Promoted: Coca-Cola's
Distribution: North America
Production Run Quantity: 1,000
Introduction: 2/20/07
Intended Duration: Long Term: 12-plus months
Dimensions (H x W x D): 63" x 51" x 20"
Weight: 65 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: DisplayPlan LPDG, Chicago

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: Coca-Cola, Coca-Cola Zero, Vault, Dasani, Powerade, Full Throttle & NOS Energy
Distribution: National
Number of Stores: 25,000
Production Run Quantity: 600,000
Introduction: 1/25/08
Intended Duration: One year-plus
Dimensions (H x W x D): 2" x 26" x 2"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Display Technologies, College Point, NY

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Design of the Times 2008 Contest Declaration

Client: IMS for PepsiCo, Chicago, IL
Product(s) Promoted: Gatorade Tiger
Distribution: Mass Merchants and Retailers Nationwide
Number of Stores: 8,530
Production Run Quantity: 8,530
Introduction: 3/15/08
Intended Duration: 6 weeks
Dimensions (H x W x D): 74" x 36" x 13"
Weight: 7 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Baird Display, Waukesha, WI

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Dasani one-liter bottles
Distribution: National distribution to c-stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 3/1/07
Intended Duration: 1-2 Years
Dimensions (H x W x D): 20" x 8" x 22"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2008 Contest Declaration