Packaged Beverages

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Dasani one-liter bottles
Distribution: National distribution to c-stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 3/1/07
Intended Duration: 1-2 Years
Dimensions (H x W x D): 20" x 8" x 22"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Profitmaster Displays Inc., Atlanta, GA

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Design of the Times 2008 Contest Declaration

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Chocolate Coffee Crunch JavaKula and Strawberry Fruit Kula Beverages
Distribution: National
Number of Stores: 554
Production Run Quantity: 1,243
Introduction: 4/30/08
Intended Duration: 9 weeks
Dimensions (H x W x D): 70" x 22" x 0"
Weight: 25 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: HL2, Seattle, WA

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Design of the Times 2008 Contest Declaration

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Organic French Roast Coffee
Distribution: National
Number of Stores: 556
Production Run Quantity: 75,000
Introduction: 1/2/08
Intended Duration: 9 weeks
Dimensions (H x W x D): 10" x 4" x 4"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (includes product)
Producer: HL2, Seattle, WA

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Design of the Times 2008 Contest Declaration

Client: IMS on behalf of PepsiCo/Gatorade, Morton Grove, IL
Product(s) Promoted: Propel Citrus
Distribution: Regional
Production Run Quantity: 700
Introduction: 1/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 36" x 13" x 13"
Weight: 1 lb.
Budget Category (U.S.): $11-$15 (display only)
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: 8.4 oz bottles of Coca-Cola Classic, Coca-Cola Zero & Diet Coke
Distribution: Southeast, Northeast & Canada
Number of Stores: 1,000
Production Run Quantity: 3,400
Introduction: 4/15/08
Intended Duration: 12 months
Dimensions (H x W x D): 14" x 9" x 9"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Display Technologies, College Point, NY

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Coke brands single-serve
Distribution: Supermarkets
Number of Stores: 1,443
Production Run Quantity: 1,500
Introduction: 2/20/08
Intended Duration: 12 months +
Dimensions (H x W x D): 47" x 20" x 10"
Weight: 30 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration