Packaged Beverages

Client: The Coca-Cola Co., Atlanta, GA
Product(s) Promoted: All Coca-Cola brands
Distribution: Convenience and grocery stores
Number of Stores: 3,700
Production Run Quantity: 3,700
Introduction: 5/19/08
Intended Duration: 12 months
Dimensions (H x W x D): 35" x 28" x 22"
Weight: 21 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola Germany, Berlin, Germany,
Product(s) Promoted: Fanta Orange
Distribution: Retail: Hyper, LMM, SMM
Number of Stores: 200
Production Run Quantity: Up to 40%
Introduction: 5/1/07
Intended Duration: > 6 months
Dimensions (H x W x D): 80" x 22" x 22"
Weight: 84 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Coca-Cola Deutschland, Berlin, Germany,

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola Co., Atlanta, GA
Product(s) Promoted: All Coke brands
Distribution: Convenience stores
Number of Stores: 600
Production Run Quantity: 600
Introduction: 5/19/08
Intended Duration: 1 year
Dimensions (H x W x D): 16" x 8" x 8"
Weight: 5 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Gingerbread Latte Beverage
Distribution: National
Number of Stores: 550
Production Run Quantity: 2,090
Introduction: 11/7/07
Intended Duration: 8 weeks
Dimensions (H x W x D): 32" x 24" x 0"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: HL2, Seattle, WA

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Design of the Times 2008 Contest Declaration

Client: The Coca-Cola Co., Bogota, Columbia,
Product(s) Promoted: Schweppes mixer
Distribution: Bars and restaurants in Colombia
Number of Stores: 789
Production Run Quantity: 789
Introduction: 4/15/08
Intended Duration: one year
Dimensions (H x W x D): 21" x 6" x 7"
Weight: 1 lb.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Solutions Group S.A., Bogota, Columbia,

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: 9.4oz glass vintage Coke bottle
Distribution: Convenience stores and supermarkets
Number of Stores: 9,000
Production Run Quantity: 9,000
Introduction: 10/30/07
Intended Duration: 3 months
Dimensions (H x W x D): 54" x 16" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: Jamba Juice, Emeryville, CA
Product(s) Promoted: Breakfast Smoothies
Distribution: Nationwide store chains
Number of Stores: 557
Production Run Quantity: 605
Introduction: 3/21/08
Intended Duration: Permanent, graphic to be changed seasonally
Dimensions (H x W x D): 56" x 40" x 19"
Weight: 65 lbs.
Budget Category (U.S.): $501 - $550 (display only)
Producer: Zooka Creative, Sunnyvale, CA

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Design of the Times 2008 Contest Declaration

Client: Coca-Cola North America, Atlanta, GA
Product(s) Promoted: Coke brands/packages
Distribution: Supermarkets across U.S.
Number of Stores: 1,800
Production Run Quantity: 2,000
Introduction: 12/18/07
Intended Duration: 2 years plus
Dimensions (H x W x D): 99" x 67" x 43"
Weight: 665 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: Presence From Innovation LLC, St. Louis, MO

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Design of the Times 2008 Contest Declaration

Client: Pepsi-Cola Co., Purchase, NY
Product(s) Promoted: All Pepsi-Cola brands
Distribution: Convenience stores
Number of Stores: 4,000
Production Run Quantity: 4,000
Introduction: 3/7/06
Intended Duration: Permanent
Dimensions (H x W x D): 4" x 26" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Display Industries, Norcross, GA

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Design of the Times 2008 Contest Declaration

Client: Stop & Shop, Quincy, MA
Product(s) Promoted: Coffee
Distribution: All Stop & Shop Stores
Number of Stores: 550
Production Run Quantity: 2 million
Introduction: 11/6/07
Intended Duration: 3-5 years
Dimensions (H x W x D): 3" x 48" x 18"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration