OTC

Client: Noah's Naturals, Los Angeles, CA
Product(s) Promoted: Powdered Dietary Supplement
Distribution: Walgreens
Number of Stores: 1,800
Production Run Quantity: 2,200
Introduction: 1/15/10
Intended Duration: 3-6 months
Dimensions (H x W x D): 10" x 18" x 8"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Bay Cities, Pico Rivera, CA

Design of the Times 2010 Contest Declaration

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Prevacid 24 Hour
Distribution: Supermarkets
Number of Stores: 26,600
Production Run Quantity: 26,600
Introduction: 11/1/09
Intended Duration: 8 weeks
Dimensions (H x W x D): 48" x 16" x 16"
Weight: 14 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Marketing Drive, Norwalk, CT

Design of the Times 2010 Contest Declaration

Client: Acuvue Vistakon Division of Johnson & Johnson, Jacksonville, FL
Product(s) Promoted: Acuvue Moist Brand Contact Lenses
Distribution: Independent Eye Care Professionals and Retail Chains
Number of Stores: 1,500
Production Run Quantity: 2,000
Introduction: 2/1/09
Intended Duration: 2 months (estimated)
Dimensions (H x W x D): 6" x 18" x 8"
Weight: 2 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: The Integer Group, Lakewood, CO

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Benefiber
Distribution: Walmart
Number of Stores: 3,900
Production Run Quantity: 7,844
Introduction: 1/14/10
Intended Duration: 3 months
Dimensions (H x W x D): 8" x 30" x 14"
Weight: 13 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Rand Diversified, Edison, NJ

Design of the Times 2010 Contest Declaration

Client: Schering-Plough, Roseland, NJ
Product(s) Promoted: Zegerid 14-Ct. Capsules
Distribution: Mass Merchants
Production Run Quantity: 2,152
Introduction: 2/17/10
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 11" x 36" x 9"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

Design of the Times 2010 Contest Declaration

Client: Walgreen Company, Deerfield, IL
Product(s) Promoted: Blood pressure monitors and related products
Distribution: Walgreens
Number of Stores: 5,245
Production Run Quantity: 5,245
Introduction: 5/12/10
Intended Duration: 6 months
Dimensions (H x W x D): 49" x 16" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Menasha Packaging, Neenah, WI

Design of the Times 2010 Contest Declaration

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Prevacid 24 Hour
Distribution: Walgreens
Number of Stores: 3,000
Production Run Quantity: 6,080
Introduction: 2/15/10
Intended Duration: 3 months
Dimensions (H x W x D): 25" x 11" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified, Edison, NJ

Design of the Times 2010 Contest Declaration

Client: Schering-Plough, Roseland, NJ
Product(s) Promoted: Zegerid 14-Ct. Capsules
Distribution: Supermarkets
Production Run Quantity: 15,000
Introduction: 2/17/10
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 36" x 7" x 2"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

Design of the Times 2010 Contest Declaration

Client: Schering-Plough, Roseland, NJ
Product(s) Promoted: Zegerid 14-Ct. Capsules
Distribution: Supermarkets
Production Run Quantity: 4,000
Introduction: 2/17/10
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

Design of the Times 2010 Contest Declaration

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Excedrin Extra Strength and Migraine Caplets
Distribution: Kroger Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 4/1/10
Intended Duration: 3 months
Dimensions (H x W x D): 12" x 30" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified, Edison, NJ

Design of the Times 2010 Contest Declaration