OTC

Client: Schering-Plough, Roseland, NJ
Product(s) Promoted: Zegerid 14-Ct. Capsules
Distribution: Mass Merchants
Production Run Quantity: 2,152
Introduction: 2/17/10
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 11" x 36" x 9"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

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Design of the Times 2010 Contest Declaration

Client: Walgreen Company, Deerfield, IL
Product(s) Promoted: Blood pressure monitors and related products
Distribution: Walgreens
Number of Stores: 5,245
Production Run Quantity: 5,245
Introduction: 5/12/10
Intended Duration: 6 months
Dimensions (H x W x D): 49" x 16" x 5"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Menasha Packaging, Neenah, WI

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Design of the Times 2010 Contest Declaration

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Prevacid 24 Hour
Distribution: Walgreens
Number of Stores: 3,000
Production Run Quantity: 6,080
Introduction: 2/15/10
Intended Duration: 3 months
Dimensions (H x W x D): 25" x 11" x 6"
Weight: 3 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified, Edison, NJ

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Design of the Times 2010 Contest Declaration

Client: Schering-Plough, Roseland, NJ
Product(s) Promoted: Zegerid 14-Ct. Capsules
Distribution: Supermarkets
Production Run Quantity: 15,000
Introduction: 2/17/10
Intended Duration: 3-4 weeks
Dimensions (H x W x D): 36" x 7" x 2"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

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Design of the Times 2010 Contest Declaration

Client: Schering-Plough, Roseland, NJ
Product(s) Promoted: Zegerid 14-Ct. Capsules
Distribution: Supermarkets
Production Run Quantity: 4,000
Introduction: 2/17/10
Intended Duration: 4-6 weeks
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

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Design of the Times 2010 Contest Declaration

Client: Novartis Consumer Health Inc., Parsippany, NJ
Product(s) Promoted: Excedrin Extra Strength and Migraine Caplets
Distribution: Kroger Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: 4/1/10
Intended Duration: 3 months
Dimensions (H x W x D): 12" x 30" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Rand Diversified, Edison, NJ

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Design of the Times 2010 Contest Declaration

"It's always interesting to see how competitive brands go to market and to observe their differences or -- as shown in these photos -- similarities. Both Tylenol and NyQuil were using PDQs to present their products to consumers in anticipation of the cold and flu season. While both apparently hired former Boy Scouts to develop their copy lines, they each did a nice job of getting multiple products in front of shoppers at a critical point in time. They both had a good number of each item available for anyone suffering from these seasonal ailments and kept copy to a minimum."