OTC

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: Matthias Rath Inc., Santa Clara, Calif.
Producer: Viking Packaging & Display, San Jose, Calif.
Size of Run: 200
Comments: The initial run of this vitamin display included two different headers so retailers could choose which of two products to emphasize.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Temporary
Client: Roche Diagnostics, Indianapolis
Producer: Inland Consumer Packaging & Display, Indianapolis
Size of Run: 14,500
Comments: While the Accu-Chek blood sample meters are the dominant visual on these countertop displays, the goal was to ensure subsequent sales of the high-margin test strips used in the meters. Durable 200-lb. E-flute construction helped keep the display attractive during its intended two-month lifespan.

Excerpts from A.G. Lafley's letter to shareholders, August 2002

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Client: Publix Super Markets Inc., Lakeland, Fla.
Introduction: August 2001
Size of run: 700
Construction/Materials: Injection-molded plastics, extruded ABS plastics, structural foam plastic, litho signage and labels.
Comments: Publix grouped cold and flu remedies from multiple manufacturers on this branded category management system and then supported the entire category with its own advertising.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.

This floorstand/power wing for the Lotrimin Ultra launch features Mylar holographic foil and a clear acrylic foot with a flashing red LED mounted over it for a 3-D look.
Producer: Alliance Display & Packaging, Winston-Salem, N.C.